CHAKRAS

Reconnect with yourself before connecting with others

In a hyperconnected society, loneliness has become a paradoxical yet widespread issue, particularly among young adults.
 Solitude is often perceived as a sign of social failure rather than a moment of introspection.

Hand holding a smartphone displaying the Chakras app interface with activity log, journaling button, and upcoming events, next to text stating Chakras is a reconnection app.
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Context

Chakras is a digital product that reframes solitude as a path to balance and connection. The project combines UX research and emotional design to promote mindful interaction and genuine relationships.

Goal

Goal

Help young adults embrace solitude and build authentic connections through design.

Main challenges

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Challenge N°1

Differentiate from dating platforms - clearly position Chakras as a well-being and community product, not a social or dating servic

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Challenge N°2

Redefine the concept of solitude - shift user perception from loneliness to self-connection and emotional balance.

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Challenge N°3

Balance empathy and functionality - design flows that feel supportive yet efficient, avoiding emotional overload.

Process

Briefcase
Research & Business Discovery

- 6 semi-structured interviews (ages 25–39) exploring emotional experiences of loneliness and connection
- Online survey (n = 40) validating behavioral patterns and emotional needs
- Desk research on mental health, social isolation, and digital well-being
- Comparative study of well-being and social platforms (Peanut, Wisdo, Entourage, etc.)
- Mapping business constraints

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Product Strategy & UX Design

- Framed the dual value proposition: emotional self-awareness (self-care) and meaningful social connection (community)
- Ideated and prioritized features through co-design workshops and How Might We sessions
- Designed and prototyped in Figma
- Defined a freemium business model with accessible and premium tiers supporting emotional wellness and scalability

Key Insights

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Users seek meaning, not more connections

Most apps focus on quantity of interactions. Chakras responds to an unmet need for depth and authenticity in social relationships.

Increase
The loneliness economy is growing

A new market emerges around well-being and emotional health - but few products address the link between solitude and connection.

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Well-being apps lack social impact

Existing tools focus on meditation or mental health tracking, leaving a gap for community-based, emotionally grounded experiences.

Solution

A well-being companion app that helps users reconnect with themselves before connecting with others.

Chakras positions itself between mental health apps and social platforms, creating a new category where emotional balance becomes the path to connection.

The product blends guided self-care, emotional analytics, and community engagement to support users’ well-being while opening sustainable business opportunities in the growing loneliness economy.

Four mobile screens showing Chakras app: notification for wellbeing check-in; mood selection prompt with icons and yes/later buttons; introspection question with text box; emotion selection with multiple emotion buttons and a save button.
Mobile app screens showing personalized event suggestions, mood-based meditation tips, wellness inspiration, and event signup confirmation for Chakras app.
Three mobile app screens from Chakras: QR code for event connection, Anna's profile with event details and shared photos, and a chat screen suggesting a friendly hello.

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I design experiences that feel natural, seamless, and crafted with intention - so your product connects effortlessly with your audience.

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